Keyword research

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Keyword research in digital marketing is the process of finding and studying the exact words and phrases people type into search engines. Key concepts include search volume, keyword difficulty, and search intent. 

Core Concepts
  • Search Volume: How many times people look up a word per month.
  • Keyword Difficulty: How hard it is to rank high on a results page.
  • Search Intent: What the user wants—like info, a product, or a website. 
Common Steps to Do It
  • Brainstorm Seed Topics: Make a list of broad ideas that fit your business.
  • Use Research Tools: Find data using the Google Keyword Planner, Semrush, or Ahrefs.
  • Find Long-Tail Phrases: Look for longer, specific word groups that have less competition.
  • Check Competitors: See what words other top sites use to get traffic. 

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